Open Rate

How many people opened your email? An open rate from 20% to 30% is considered "average." Watch your open rate over time. Your first email might get a great open rate (like 50% to 70% or more), but over time will level off some.

Try experimenting with:

  • Subject line. Make it longer (or shorter). Merge the recipient’s first name into the subject, or brand your company name.
  • Date of sending. Do weekdays work best? Or is the email geared towards an "at-home" audience, who check emails on weekends? Or, do they typically only order while at work, on fast connections?
  • Time of sending. Mornings, just before the first wave of spam? Just before lunch? Just after lunch? Just before quitting time? If you were a restaurant owner, would you send a campaign for a Friday event on Monday, or Thursday?
     

 

Table of contents | Page list for this chapter | Next page

 

Spam Testing for Marketers

GlockApps Spam Testing

Reach the inbox every time.

Improve your delivery rates

Improve your deliverability by scanning your emails through all the major spam filters before you send.

Get actionable tips

Receive a spam score as well as actionable tips for improving your delivery rates for every email send.

Increase your revenue

Improve your overall email performance by ensuring more emails are getting through to your subscribers.

All content copyright © G-Lock Software. All rights reserved. No part of this book or site may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from G-Lock Software, except by a reviewer who may quote brief passages in a review.