Click-through Rate

How many people clicked the links in your email? Which links did they click the most? Did you see a rise in purchases? How long after you sent the campaign do links keep getting clicked?

Try experimenting with:

  • Number of links in your message. One big link, or lots of different short links?
  • Product photos for each link.
  • Wording of each link.
  • Segmenting your list, and sending more focused emails (and links that are more relevant).

Test from G-Lock Software: Two slightly different Subject lines

We did a test to see if the click through rate would change if we insert the abbreviation of our company at the beginning of our subject line. We thought that this might help our customers recognize our emails easier, and would result in a higher click through rate.

We sent out the exact same message to equal portions of our email list, with the only difference between the two being that we inserted "[G-Lock EasyMail]" at the beginning of the subject line for one of them…

"[G-Lock EasyMail] New video tutorial and quick reminder…"

After sending out the emails to the two groups, we got the following results.

The click through rate increased 56% by placing [G-Lock EasyMail] at the beginning of the subject line! And we can talk about a drastic increase in profits by simply using the abbreviation in the subject line. That can make the difference between success and failure in a marketing campaign.
 

 

Table of contents | Page list for this chapter | Next page

 

Spam Testing for Marketers

GlockApps Spam Testing

Reach the inbox every time.

Improve your delivery rates

Improve your deliverability by scanning your emails through all the major spam filters before you send.

Get actionable tips

Receive a spam score as well as actionable tips for improving your delivery rates for every email send.

Increase your revenue

Improve your overall email performance by ensuring more emails are getting through to your subscribers.

All content copyright © G-Lock Software. All rights reserved. No part of this book or site may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from G-Lock Software, except by a reviewer who may quote brief passages in a review.