Table of Contents
Chapter 1. Building High Responsive Email List
Building List Begins with Permission
Double Opt-In vs Single Opt-In
Creating Double Opt-In List with WP Subscription Plugin
How to Design the Opt-In Page Layout
What to Ask in the Opt-In Form
How to Refer People to the Opt-In Page
Tips for Generating Profits from the Signup Process
Chapter 2. Designing HTML Email Newsletter
Using the Multipart/Alternative MIME Format
Using HTML Effects in the Email Message
Embedding Images into HTML Email
Image Blocking Issue in Most Known ISPs & Email Clients
How to Present URLs in HTML Email
Flash (JavaScript, Movies and Other Stuff) in HTML Email
How Different Email Applications Render HTML Email
Chapter 3. Optimizing Email Newsletter for Better Delivery and Open Rate
Finding the Optimal Message Width
6 Tips for Writing Better “Subject” Lines
Tailoring “From” and “Subject” Lines for Email Clients
Personalizing the Email for Each Recipient
What You Should Include into Your “Email Admin Centre”
11 Tips for Better Newsletter Content and Layout
Chapter 4. Delivering HTML Email Newsletter
True or False: 3 Email Delivery Delusions
#1 Don’t Email on the Weekends
#2 Don’t Use the Word “Free” in the Message
#3 Bigger List, Better Results
How to Find the Best Time to Send an Email Newsletter
Email Marketing Etiquette – 13 Best Email Practices
Best Email Delivery Practices Gone Bad
Delivering Emails to AOL Users: Known Issues and Solutions
Understanding AOL Users Preferences and Habits
Optimizing Email Delivery for AOL Users
When to Send a Correction Email
When You Should Send a Correction Email
How to Compose a Correction Email
Chapter 5. Going Around Spam Filters
Words and Phrases that Trigger Anti-Spam Filters
How HTML Code Affects Anti-Spam Filters
How to Adjust Anti-Spam Filters with Most Known ISPs
I am an AOL user and I can’t receive emails
I am a HOTMAIL user and I can’t receive emails
I am a YAHOO user and I can’t receive emails
My ISP isn’t listed here and I can’t receive emails
Anti-Spam Filters in Email Clients and Web Mail Services
Tips for Avoiding Anti-Spam Filters
Chapter 6. Measuring Email Campaign Performance
Tracking Email Campaigns with G-Lock Analytics Service
3 Common Email Tracking Misbelieves
#1 Email with Higher Open and Click-through Rates Wins
#2 All Subscribers Opened My Email
#3 Email is More Responsive than Postal Mail
Defining “Soft” and “Hard” Email Bounces
Managing Email Bounces with G-Lock EasyMail
How to “Shake Up” Your Inactive Subscribers
Why Subscribers Become Inactive
