Staying in touch with your customers is important if you want your business to succeed. There are many ways to do so, but one of the most effective is through email. You can use email messages to promote your business and let your customers know about new products or services you have available. Use the following tips to get started with email marketing.
Make sure a person has given you permission to email them. Make sure to have an opt-in list, and guard that list. Do not email people who do not know who you are, or have no idea why you are emailing them. This does nothing but irritate prospective customers. So, ensure that they have chosen to receive emails from you.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search the Internet for professional HTML email templates, and you can quickly find one appropriate for your industry, or even distinct within it.
Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don’t have much time these days, and you could become persona non grata in their email boxes if you don’t appreciate the time crunch that most people have to deal with these days.
Think above the fold when designing your messages. In newspapers, anything above the page folds features a lot more prominently than material lower on the page. If someone has to scroll down to see your call to action element, chances are pretty good they will not ever see it, much less click it.
In the emails that you send to your list, do not use slang language and use abbreviations sparingly. Some phrases should also be avoided. Review spam emails in your own trash folder to get ideas of what not to do. The goal is to have your emails read rather than permanently deleted.
One important tip that all email marketers could use is to keep their format fresh. Using the same template for prolonged periods of time is a sure way to get your readers to stop subscribing to your emails. Be sure and change up the style and format of your emails every once and awhile.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
By now, you should be aware of how effective a marketing medium email can be. It makes it easy to stay in touch with your customers and keep them up to date on what is happening with your business. If you put the advice from this article into practice, your business will boom.