How to Identify Who is Inactive

There is no definite rule that would qualify someone as inactive, but here are the steps you can follow to reveal passive subscribers in your list:

  • Choose a period of time, the latest six months for example, that is enough for the subscribers to show interest in your email messages. When choosing the time frame, take into account the frequency of your emails. A minimum of 10 sent emails is probably OK.
  • Pick up your email campaign report for the selected period of time and load it into an Excel sheet. Sort the list by the number of emails sent to the subscribers.
  • Delete all the subscribers who opened less than a certain number of messages during this time frame. For example, if you sent 10 messages, delete everyone who opened less than 10 emails.
  • Sort the list in descending order by email opens and clicks on the links within the emails.
  • Delete everyone except those subscribers who didn’t open ANY email.

Those who remain in the list are inactive members who haven’t show interest to your messages yet. Now you can load them into a separate group in your email marketing system in order to send specific messages with a different frequency to your inactive members.

 

Table of contents | Page list for this chapter | Next page

 

Spam Testing for Marketers


GlockApps Spam Testing

Reach the inbox every time.

Improve your delivery rates

Improve your deliverability by scanning your emails through all the major spam filters before you send.

Get actionable tips

Receive a spam score as well as actionable tips for improving your delivery rates for every email send.

Increase your revenue

Improve your overall email performance by ensuring more emails are getting through to your subscribers.

All content copyright © G-Lock Software. All rights reserved. No part of this book or site may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from G-Lock Software, except by a reviewer who may quote brief passages in a review.