Chapter 6. Measuring Email Campaign Performance
Tracking Email Campaigns with G-Lock Analytics Service
3 Common Email Tracking Misbelieves
#1 Email with Higher Open and Click-through Rates Wins
#2 All Subscribers Opened My Email
#3 Email is More Responsive than Postal Mail
Defining “Soft” and “Hard” Email Bounces
Managing Email Bounces with G-Lock EasyMail
How to “Shake Up” Your Inactive Subscribers
Why Subscribers Become Inactive