Words and Phrases that Trigger Anti-Spam Filters

Some anti-spam programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

Here are the most common "trigger" words and phrases that you may be using in your email newsletter:

cancel at any time
check or money order
click here
dear friend
e-mail marketing
for only ($)
for free
great offer
increase sales
order now
promise you
risk free
special promotion
this is not spam
to be removed

See Appendix for more spam trigger words and phrases.


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