Take Control under Spam Complaints

By analyzing spam complaints you can determine how closely you follow best email marketing practices. To ensure that you see the complaints your messages may cause, you should follow these steps:

  • Setup your “abuse@” and “postmaster@” email addresses and make sure they are valid and can receive emails. These addresses are recommended Internet standards set by the Internet Engineering Task Force (IETF) for complaint reporting. Receive the messages from those addresses and review them.
  • Register the above addresses with abuse.net. It’s a clearinghouse for registered abuse addresses used by many network administrators and tools to route complaints to the proper destination.
  • Register for a feedback loop. The large ISPs offering feedback loops are AOL, NetZero and Juno. AOL’s feedback loop, for example, is set up as part of its whitelisting process.
  • Provide complaint instructions in your Privacy and Anti-spam policies. People may want to send a complaint directly to you but they don’t know how to do this. Include a link to your Privacy policy into the Email Admin Center or in the message footer.


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