Challenge/Response Filters

These are more popular among the recipients who work at home. Here is what a challenge/response filter like Spamarrest does. If you are not on the recipient’s whitelist or address book yet, then you’re considered a stranger to him. And if you’re a stranger, you could be a spammer. So, the challenge/response filter sends you an automatic reply with a question that you have to answer, or some link you have to click (this is to prove you’re a human). When you click on the link, a page opens telling you that your message was delivered to the recipient.

It’s important to remember that you have to be “whitelisted” if you want your emails to get through. So when people fill out your opt-in form on your website, ask them to “please add our email address to your address book…”. Whenever you send a newsletter, make sure the “Reply-to” email address that you use is valid, and that a human checks it after each campaign. You can expect to receive a couple auto-replies like this after every send.

Learn more:

Visit http://www.glocksoft.com/spamcombat/ to read more about the problem of SPAM and how to block it.

 

Table of contents | Page list for this chapter | Next page

 

Spam Testing for Marketers

GlockApps Spam Testing

Reach the inbox every time.

Improve your delivery rates

Improve your deliverability by scanning your emails through all the major spam filters before you send.

Get actionable tips

Receive a spam score as well as actionable tips for improving your delivery rates for every email send.

Increase your revenue

Improve your overall email performance by ensuring more emails are getting through to your subscribers.

All content copyright © G-Lock Software. All rights reserved. No part of this book or site may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from G-Lock Software, except by a reviewer who may quote brief passages in a review.