Understanding AOL Users Preferences and Habits

AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.

The research shows that the majority of AOL users:

  • access email primarily from home (90%);
  • always or sometimes access email through AOL’s website (60%);
  • use a dial-up modem (approximately 60%);
  • prefer plain text messages over HTML emails;
  • like when the message loads fast and pay less attention to the customized content.


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