Designing Opt-In Pages

Subscription process is one of the important components of any permission-based email marketing program. How you fulfil it determines the rate of your list growth, list quality and establishes the subscriber’s expectations. In this chapter we’ll tell about:

1. How to Design the Opt-in Page Layout
2. What to Ask in the Opt-in Form
3. How to Refer People to the Opt-in Page
4. Tips for Generating Profits from the Signup Process


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