Whether you are using email marketing to simply gain some extra recognition for your home business or employing an all-out marketing campaign intended to reach millions, it can be a very effective form of marketing. This article will provide you with some great tips for having a more successful email marketing campaign.
It is important to remember that email marketing starts with permission. Never send unsolicited messages. You should have explicit permission from everyone you send marketing emails to. It’s not about email marketing etiqutte only, it’s also about your sender reputation with ISPs. A recipient who considers your email spam can report it to the ISP and cause trouble for you with your email service provider.
With that said, rather than purchasing or renting a mailing list, build your own list from the ground up. The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. In addition, you can gather business cards at conventions or other industry events, and encourage your subscribers to share your emails with others, which can garner even more subscribers.
If you sell on a website, ask people for their address when they are ready to check out. If you make them subscribe through an opt-in form on your website, use the double opt-in method. It is very important that when you build your subscriber list, you create a way for your customers to confirm they want to receive email communications from you. You must make sure your consumers know what they are subscribing to, and if it is alright for you to send them emails.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
Try using holidays and important events to your advantage in your email marketing campaigns. For instance, if it’s Valentine’s Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year. This library of free HTML email templates offes a rich palette of beautiful designs for all occasions.
Avoid using spam trigger words and characters like “$$$” in your marketing messages. If you do, people and email servers may treat your emails as if they were spam. Your emails may end up ignored or even blocked.
Now when you are aware of some effective and proven email marketing tactics, it’s time to get out and use them! The tips above will help turn your bland marketing schemes into successful ones by using email and the internet to reach limitless audiences and get your message out there.
Tags: email marketing