How to Effectively Generate and Manage Leads with Email Marketing

Email marketing is one of the most effective ways of advertising to come along in a long time. Emails can be the best way to keep in touch with customers, offer them special deals and acquire new customers. This article was developed to help you launch an email marketing campaign that will accomplish all of these goals.

Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This way, someone reading your email will recognize you as soon as they start reading. This provides consistency in all of your materials, which is good to do because people would rather do business with someone they have come to recognize and trust.

After about nine months, ask your subscribers to re-confirm their wishes to receive emails from you. Retention can be tricky, but those on your email list will appreciate you asking, and will be less likely to unsubscribe. The re-confirmation process will also let you know which readers are loyal to you.

Program your email messages to include the recipient’s name in the subject line or body of your message. An email message that includes the recipient’s name will feel much more personal. This sense of connection with the marketing will make them inclined to read the email and more likely to follow links within it.

Make sure your customers have an “opt-out” option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.

You should test your email template in all the popular email providers, like Google and Yahoo. Make certain that the content is easy to open and read them before you send out your messages. This helps to ensure that recipients can access your content, even if they use a different provider then you.

When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.

Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

It has been shown that the Internet has revolutionized the way that businesses are run, and email marketing is a part of that. Now, businesses can reach out to more customers easier than ever, and at a fraction of the price. Use the techniques from the above article to present the most effective email campaign to your customers.