Email can be a highly effective way to market your business, but you need to know how to make your messages stand out from the millions of others that are sent every day. In the following article, you will learn how to cut through this barrage of spam and grab the subscriber’s attention.
Get permission from your potential recipients to email them. While there are many strategies to finding the targeted customers, the best option is to let them sign up via your website. Inform them what happens when they subscribe to your email list. Let them know the frequency of emails and the types of information they will receive. If it is possible, provide an area for them to check how many emails they want to receive each month. An example would be once a week or several times a month.
Make sure you are sending to a clean list by removing bounced emails from your subscribers’ database on a timely manner. If you have not emailed them for long period of time (for example, for 6 months or more), take time to verify your list for validity before starting your email marketing campaign. There are a lot of email checker tools out there but the Advanced Email Verifier is the best email list cleaner software on the market. Not only does it check email addresses for validity, it also can deal with bounced emails after the email campaign is finished and guarantees almost 100% accuracy in determining bad email addresses.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Sending a follow-up email that includes a gift certificate to your clients is an excellent idea. You can attach an order within your email that tells them to look over this gift certificate. The ending of this email can tell them to check this offer out for themselves to determine its usefulness.
Make your marketing emails friendly to mobile users. Many people have freed themselves from the mouse by adopting technologically advanced phones. With this, you will be wise to do slight modification to your format. Customers will appreciate your effort in making your messages easy to read by making sure they are not as wide as a standard-sized email messages.
In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product.
Think above the fold when designing your messages. In newspapers, anything above the page folds features a lot more prominently than material lower on the page. If someone has to scroll down to see your call to action element, chances are pretty good they will not ever see it, much less click it.
Making effective the use of email to promote your business can be tricky, but it is easier once you know what you are doing. Done properly, email marketing can dramatically boost your visibility. Make good use of the tips and techniques you have learned from this article to bring more customers to your business.