Useful Tools

As we wrote above you can design your HTML email directly in G-Lock EasyMail. Software includes a HTML editor with all main features: bold, italic, font color, hyperlinks, images, etc.  But if you’re looking for something more complicated, you’ll need to use a standalone HTML editor.

Here are the tools you’ll need…

  • A design application, like Adobe Photoshop, Fireworks, Dreamweaver, or Illustrator to layout your template, and slice out your graphics (like your company logo, and product photos).
  • A good, "pure" HTML/Text editor, like BBEdit and TextWrangler for the Mac, or HomeSite, and NoteTab Pro for the PC. You could use "WYSIWYG" style tools to generate HTML, like Microsoft FrontPage, or maybe Adobe GoLive or Macromedia Dreamweaver. We would prefer MS FrontPage but to each his own.

    Designing HTML newsletter in a regular email client (MS Outlook, Eudora, etc.) is not recommended because the format of your HTML message in this case may not be recognized by other email programs your recipients can use to read your message.

    If you create a HTML message in MS Word, the code of the message will contain a lot of extra-formatting HTML tags. This extra code usually ends up just breaking things, or setting off spam filters. To clean the HTML code up and save a "pure" HTML message in MS Word, click File -> Save as, select Save as type -> Web Page, Filtered, and click Save.

  • Your own web server to host the images for your newsletters. You should create a folder on your website where you will store the images.
  • An FTP program, like Fetch for the Mac, or CuteFTP for PCs. When you design your email and slice out your graphics, you’ll use FTP to move those files from your computer to the server.
  • A test computer (or two) with as many different email applications and accounts as possible. Before sending your newsletter out to the world, you’ll want to check how your email design behaves under different scenarios because there are lots of email applications, and they all handle HTML email differently

 

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