The book covers nearly everything you need to know about:
- New ways to build your opt-in list & maximize your list response rate
- Designing HTML emails for email clients and web-based email services
- Simple email layouts that work best
- Testing & delivering HTML email newsletters
- Segmenting email lists & personalizing emails
- Best email marketing practices & tips for better email delivery and open rate
- Email campaign tracking: what happens after you click “Send” button?
Discover how to:
- Build your in-house high responsive email list
- Design your opt-in page & generate profits from the signup process
- Create a good, “healthy” email newsletter
- Optimize the email newsletter for higher open rate
- Measure your email campaign performance: do you know how many recipients opened your email?
- Manage your “bouncebacks” and “unsubscribes”
- Identify inactive recipients & tips to re-engage them
The complete book. 7 Chapters. Completely free to read online.